From WND:

Weapons retailers in California are suing the state over a ban on the display of images of handguns – even the word “handgun” – in what the business owners say is a violation of the First Amendment.

“I am one of the most heavily regulated and inspected businesses in existence, but it’s still illegal for me to show customers that I sell handguns until after they walk in the door,” said Baryla, who owns Tracy Rifle and Pistol.

“That’s about as silly a law as you could imagine, even here in California.”