MEXICO CITY (Reuters) – Mexican President Felipe Calderon is launching a global public relations campaign to try to improve his country’s image and neutralise coverage of the violent drug war scaring away tourists and foreign investors.

Calderon declared all-out war on drug cartels on taking office in late 2006…
The strategy has so far failed to curb violence and more than 23,000 people have died in drug violence over the past 3-1/2 years. Daily images of gruesome decapitations, charred and tortured bodies hung from bridges and brazen daytime shootouts are commonplace…”

“…we are hiring the best agencies in the world promote Mexico’s image.”  – Calderon

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