From Tactical Wire:

Windham, ME – Bushmaster Firearms International, LLC, proudly announces the new Bushmaster Bore Squeeg-ETM Cleaning System – an innovative breakthrough in the gun cleaning market. The only system offered today with the patented Bore Squeeg-E.

The Bore Squeeg-E Cleaning System offers the best and most effective system to clean the chamber/bore of any firearm. It enables the user to quickly clean a firearm faster than any other system. The system eliminates the use of ineffective patches and reduces the need for metal bore brushes.