From Defense Industry Daily:

In June 2006, a variant of Eurocopter’s EC145 beat AgustaWestland’s AB139, Bell-Textron’s 412EP Twin Huey, and MD Helicopters’ 902 Explorer NOTAR (No Tail Rotor) design.

The win marked EADS’ 1st serious military win in the American market, and their “UH-145” became the “UH-72A Lakota” at an official December 2006 naming ceremony.