From Bearing Arms:

Rob McNealy, OCC’s Cofounder, said: “As gun owners, and ardent defenders of the right to self-defense, we know that the gun industry is constantly under attack. We wanted to create a gun-centric crypto to act as a “continuity of business” payment system for gun retailers. Due to their decentralized nature, blockchain technology and cryptocurrencies simply can’t be shut down by “activist” banks.”