From Bearing Arms:

“Luckily, we at Brady know how to fight the NSSF because we’ve been fighting the NRA for years, and we’re seeing the disgraceful end of their organization play out because of our dedicated work. We may know their tricks, but we’re going to need all the support we can get if we’re going to overcome another extremist gun lobby group, and that’s why I’m reaching out today,” reads the email written under the name Kris Brown, President of Brady.