The company that makes the Firefox web browser has a new privacy initiative.

Today, we are excited to announce a new strategic initiative at Mozilla called Polaris. Polaris is a privacy initiative built to pull together our own privacy efforts along with other privacy leaders in the industry. Polaris is designed to allow us to collaborate more effectively, more explicitly and more directly to bring more privacy features into our products. We want to accelerate pragmatic and user-focused advances in privacy technology for the Web, giving users more control, awareness and protection in their Web experiences. We want to advance the state of the art in privacy features, with a specific focus on bringing them to more mainstream audiences.