From The Tactical Wire:

Windham, ME – Bushmaster ACR has been selected to receive the NRA’s 2011 Golden Bullseye Award for “Rifle of the Year” by Shooting Illustrated magazine. The NRA Publications Golden Bullseye Awards acknowledge the finest products available in the shooting sports. The Golden Bullseye Award will be presented to Bushmaster during the 2011 NRA Annual Meetings & Exhibits in Pittsburgh, Pennsylvania in April 2011

Shooting Illustrated Awards