From Bearing Arms:

Recognizing the deeply held beliefs of gun rights advocates and the polarizing nature of the gun control debate, Dean Vermund said he has begun to modulate his vocabulary in an attempt to have a more constructive dialogue.
“When I’m speaking to someone who doesn’t agree with me, I’ve started to use the term ‘gun safety’ because I believe gun safety is something a pediatrician and public health official has every right to talk about,” said Vermund, an epidemiologist and pediatrician. “I think gun safety might be a place where we can come together to have a conversation.”