From Guns.com:

Iconic jeans maker Levi Strauss doubled down on its support for gun control Tuesday, pledging some $1 million to support groups to advance the cause. “You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence,” said Levi’s president and chief executive Chip Bergh in an op-ed published in Fortune. “It’s an issue that affects all of us—all generations and all walks of life.”