From Arsenal Democracy:

The first 100 Reaper 33’s produced will be at the price of $1776 shipped to your nearest FFL holder or for pickup at Arsenal Democracy in Freeport, Florida.  You can choose your own serial number, the option will be available at checkout.  Serial #001-003 are already taken.  Any combination of letters and numbers are available.  Keep it  to 8 characters or below.

-Reaper 33 5.56 will ship on December 1st, 2013