From Ammoland:

The  Black Rifle Coffee Company (BRCC) has been a rising star in the conservative constellation. It has been becoming a center for conservative networking and interaction.  There appears to be an effort to stop the rise, at least at the New York Times. A recent New York Times (NYT) Magazine article (14 July) has painted the BRCC executives as, at minimum, moderates who despise their base but see them like sheep to be fleeced.