Emergency Alert Message Was Sent To U-Verse TV Subscribers

From Fox 5 Atlanta:

The message, claiming to be an emergency alert issued by The White House, notified viewers that their programming was being re-directed to another channel. The alert is part of the EAN or Emergency Alert Notification. Engineers with FOX 5 say the alert can only be activated by the President in times of emergency.

How was the signal sent out if it is only supposed to be activated by order of the president?

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