From The Truth About Guns:

Retailers noted that these new customers were spending $595 on an average sale and that 40 percent of first-time gun buyers in the first four months of 2020 were female. The main purchase driver among the group was personal protection, followed by target shooting and hunting. Also of note was that 25 percent of first-time buyers had already taken some form of firearms safety course and 63 percent inquired about taking a firearms safety course in the near future.