From NRA Women:

Thinking about the person to whom you’re talking and asking, “How have you understood or used firearms in your life?” will likely give you some information to help you tailor your conversation.

If I know that the woman with whom I’m speaking has never shot a firearm, and her family never owned one, I will talk about different things than, say, when talking to my friend whose dad doesn’t think shooting and hunting is ladylike. My advice is to strive to prevent others from feeling judged or ignorant. There are facets of people’s upbringing over which they did not have control. We can share how excited we are for them to learn, though! Personally, I try to let the positives that I find in shooting, competing, feeding my family through hunting—all the good things I see in firearms ownership—shine through in how I talk.